Does anyone know the expected markup, wholesale to retailers, for a new product, carjack/air compressor combo?
I’m introducing a new product to the market in the US. It’s an ElectroPneumatic Jack. Which basically means it’s a car jack that works with an integrated air compressor to lift your car for you with the push of a button. The air compressor also gives you the option of inflating your tires if they are simply low on air instead. It has blinking hazard lights, as well as LED flashlight attached. Great product, but I really need to know what retailers expect to be able to markup the product in order to sell it. I keep hearing 30% – 40% is fine for our market, but I really need to get some answers for this because I know what the product is worth based on similar competitors, yet no one actually has anything like this and I need to find the sweet spot coming into the market. Please help with any information you may have concerning markups for retailers. Thank you so much!
30 %
Military Grade CREE Q5 WC LED Flashlight with Reflector
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